Subscriber-selectable screen themes

Empowered subscribers are enthusiastic and loyal subscribers. iTVManager allows you to give  your subscribers - if you wish - the ability to replace your standard screen themes with others from a pre-approved set you provide, much like one would customize a laptop computer with a desktop pattern or a mobile phone with a ringtone.

In addition to simple design options that offer color choice or variations in how the application appears, user selectable themes can also reflect special interests.  For example, users might like to express their strong identification and loyalty for local sports teams, schools, or popular “lifestyle” product brands (e.g., car/truck, fashion, celebrity brands).

Designs can also include access to “brand” specific content.  Selective Web pages or Web applications can be linked to specific themes.  Such content gives users an incentive to select a theme and opens the door for targeted advertising/marketing.

Continue to next: Comprehensive User Settings