On Thursday June 24th, Minerva’s VP of Marketing, Matt Cuson, and the ACA’s EVP and COO, John Higginbotham, discussed what operators need to do to create value that builds on their natural strengths and key differentiators. There are four key best practices that operators around the world embrace to create a compelling video service. Minerva also has features that allow operators to build value around the content so that even if consumers have many ways to watch, viewers stay with the service that has the better overall experience with valued added services like Smart Recordings and Watch With Me.
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