Millions of users worldwide enjoy a TV service powered by Minerva. By increasing user engagement through personalized recommendations, compelling visual presentation of promoted content and a responsive and consistent user experience across popular consumer devices and set-top boxes, operators see improved subscriber satisfaction, higher utilization and lower churn. The Minerva platform enables pay TV services to be transformed into “the best place for the best content”.
In spite of the dynamic changes in the Pay TV marketplace, operators have great advantages when it comes to delivering superior video entertainment services. To win, they simply need to exploit their natural advantages: aggregate the best content, wrap it with a great discovery experience, and deliver it reliably to popular consumer devices and set-top boxes. Everyday, subscribers will then appreciate they have access to “the best place for the best content.”
The “best place” for content combines a compelling subscriber navigation and discovery experience with operator control over how content is organized and presented. Using a mix of data driven rules to show popular content, user specific data to generate personalized recommendations, and hand curated content to highlight special offers, operators can keep their service fresh and engaging. Analytics on how users find and consume content can help continuously refine and improve the service.
Operators still have the advantage when it comes to content. Pay TV brings together live television, on-demand content, movies, news, sports, local programming, and music. Operators must learn to promote the full breadth of their content portfolios to keep subscribers’ attention. As trending and buzzworthy content is constantly changing, operators can promote “hot” content daily.
When customers consistently find what they want to watch, they keep coming back for more.
A turnkey, white-label hosted pay TV platform for North American operators, Minerva YourTV Now offers a fast and smooth migration to next generation television entertainment. In addition to popular mobile devices and media players, the Minerva service supports popular IPTV set-top boxes. This unique feature allows operators to refresh their legacy set-top box user experience, maintaining lease revenue and protecting against churn. The pay-as-you-go business model allows service providers to avoid high up-front capital expenses and enjoy the benefits of a secure, multi-tenant solution. Operators retain full control over their service definition and pricing; they can even create branded hospitality and university offerings or simply manage geographically separated services areas, each with a custom user interface.