San Jose, CA / Potsdam, Germany – October 21, 2025 – Minerva Networks, a pioneer in the use of artificial intelligence to transform the television experience, and transfermedia, a leader in interactive television commerce, today announced a strategic partnership to integrate transfermedia’s shoppable TV platform Jay into Minerva’s AI-powered TV solution.

The partnership showcases how AI and real-time interactivity can usher in a new era of television commerce. Through Minerva’s AI Companion, viewers can use a standard remote control to seamlessly browse and buy products directly related to what they’re watching—without interrupting the show.

A joint demo highlights a user watching a soccer match on TV who, prompted by the AI Companion, explores a carousel of related merchandise such as jerseys, match balls, and phone covers—all powered by Jay. The demo illustrates just one of many possible scenarios. The underlying technology works across any type of TV content, from live sports to series, movies, and beyond.

“By combining the conversational power of our AI Companion with transfermedia’s shoppable TV platform, we are enabling operators to bring storefronts to the living room,” said Fabrizio Capobianco, Chief Innovation Officer at Minerva Networks. “This is more than just a new feature: it is a new business model. Operators can now own the commerce relationship, including billing and customer data, creating a significant new revenue opportunity.”

The solution is compatible with existing devices and remote controls, making it accessible to a wide range of viewers. It creates a frictionless, highly engaging experience for users, while giving operators a new avenue to differentiate their service.

“We’re thrilled to bring Jay to life through Minerva’s AI-driven experience,” said Till Weidemüller, Managing Director at transfermedia. “This partnership shows how television can evolve from a passive medium into an interactive and shoppable platform—enabled by AI and ready for scale.”

The demo is available now and will be presented at upcoming industry events to illustrate how operators can capitalize on the intersection of content, AI, and commerce.

About Minerva Networks

Minerva Networks is a pioneer in the use of artificial intelligence to reinvent the television experience. Through its next-generation service management platform and AI Companion, Minerva enables pay TV operators to deliver personalized, interactive, and commerce-ready TV services across any screen. Learn more at MinervaNertworks.com.

About transfermedia

transfermedia is a leader in interactive TV commerce, offering technologies that transform content into real-time shopping opportunities. Its flagship platform, Jay, empowers viewers to purchase products directly from what they see on screen, turning traditional television into a fully interactive retail environment. Learn more at www.transmedia.de.

Media Contacts

Minerva Networks

marketing@minervanetworks.com
+1-800-806-9594

Transfermedia

info@transfermedia.de

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