Watch smarter, not harder. StarTV and Minerva Networks combine free streaming with AI to bring the future of television to Mexico.

Mexico City, Sep 3 2025 — StarTV, a leading satellite TV operator in Mexico, today announced the launch of over 30 new Free Ad-Supported Streaming Television (FAST) channels on its digital platform, powered by Minerva Networks’ advanced video delivery technology.

This milestone marks a major step in StarTV’s mission to bring premium, ad-supported content to Mexican audiences, expanding entertainment choices with a flexible and modern viewing experience.

As part of the launch, StarTV has also integrated Minerva’s AI Companion, an innovative feature that helps subscribers discover, explore, and interact with programming more naturally. Alongside the AI-driven experience, StarTV has implemented pre-roll advertising, opening new opportunities for advertisers to reach viewers at scale. Both features are currently in the testing phase, with full rollout expected in the coming weeks.

“Launching our FAST channels with Minerva represents a new era for StarTV,” said Monica Aguirre, Deputy CEO at StarTV. “We are combining the best of traditional television with the flexibility of digital streaming, enhanced by AI-powered engagement and ad-supported monetization.”

“StarTV is pioneering the future of entertainment in Mexico,” said Randy Osborne, SVP Worldwide Sales at Minerva Networks. “With 30+ FAST channels, an AI Companion, and advanced ad solutions, they are redefining how viewers discover and enjoy content.”

The new service is accessible through the StarTV web client, available at https://edgelb.stargroup.com.mx/web/startv, with support for additional devices coming soon.

About Minerva Networks

Minerva Networks delivers next‑generation video solutions that empower service providers and content owners to offer engaging television experiences on any device. Its award‑winning Minerva Smart Highlights platform uses advanced AI and machine learning to create personalized highlight reels in real time. Founded in 1992, Minerva is headquartered in San Jose, California, with offices worldwide. Learn more at MinervaNertworks.com.

About StarTV

StarTV is a Mexican satellite television operator committed to delivering high-quality and affordable entertainment to households across the country. By combining traditional broadcasting with innovative digital services, StarTV continues to expand content choices and enhance the viewing experience for its growing subscriber base.

Media Contacts

Minerva Networks

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