ENERGIZE SPORTS VIEWERS AT-HOME
Technology can pull us apart, and TV is no exception. Personal screens, time-shifted viewing and recommendations support a trend toward solitary viewing. But technology can also bring us together, and Minerva’s innovative Watch Together feature enables subscribers to watch and cheer for Live Sports with friends and family, even when apart.
- What is the level of demand for shared TV viewing?
- Which genres are most likely to attract users of such a feature?
- Do users prefer one-screen or two-screen experiences in this context?
- How do Live Sports viewers stack-rank their level of interest in various interactive features?