Aggregation, local content can help operators keep up February 22, 2021 Source: NEXT|TV   As we leave 2020 in our wake, let’s further explore the topics in my recent piece “Opportunities for Operators in the New TV Equilibrium.” In that article, I suggested operators have an important role to play as aggregators. However, to succeed they need to evolve their technology and business [...]

February 5, 2021 Live sports is a key advantage for pay TV services over OTT streaming apps. Marketers need to find ways to both differentiate their services and create the kind of engagement with viewers that enjoy premium sports content, especially for the 10 foot living room experience. The upcoming Super Bowl offers an example. While most viewers will [...]

Matt Cuson, VP of marketing and products at Minerva Networks takes a look at the impact of Covid and other industry anomalies on digital content. January 5, 2021 Source: TVBEurope   The Covid pandemic will shape the trajectory of every industry across the globe for years to come. The shock waves that propagate through 2021 will be both constructive and [...]

Aggregation, audience engagement should be key areas of focus December 7, 2020 Source: NEXT|TV   The first TV station in the United States began broadcasting on July 2, 1928, ushering in a new medium for storytelling, news and advertising. Television’s entrance into the mainstream brought together a new business ecosystem made up of content creators, advertisers, distributors and viewers. Ninety [...]

November 2020 The team at Minerva is proud to celebrate GO’s recent win for Best Business App by Malta’s eBusiness Awards. From our experience working closely with the GO team, we’ve come to appreciate their forward thinking mindset and commitment to innovation. Many of their ideas and suggestions have made it into our product roadmap and overall UI/UX design. [...]