Pay TV vs OTT Video: Exploit Your Natural Advantages

To become the “best place for the best content,” Pay TV operators must exploit the advantages of a broader content portfolio. HBO is great for watching Game Of Thrones but lousy when it comes to NFL or college football. And MLB is great for catching every away game of your favorite team but they never seem to have any good children’s movies. Disney does movies but local news can never be found. At some point, a subscriber can only manage so many video services before they suffer app fatigue.

Pay TV operators have a broader content portfolio but also can offer a broader range of services. There’s value in offering a convenient single payment for a bundled services. Also, Pay TV operators are local.  And actually have real live people available in support!

The winning strategy for Pay TV operators is to become the “best place for the best content.” Minerva can help you map it out.