Retake Control
Now even Snap is in the video originals business. Faced with direct to consumer video offerings, national vMVPDs, mercurial millennial behavior, costly and complex content rights, rapidly changing technology, and investor and financial scrutiny, what does a TV service provider do to regain control?
Answer: Be the Best Place For The Best Content.
In spite of the challenges, TV operators still have advantages they can exploit to win. While it might sound threatening that direct-to-consumer apps can “break the bundle” and give users choice, they carry inherent weaknesses:
- Users have to keep track of which app is used to access each piece of content
- Apps make it easy to “binge and bolt” leading to very high churn
- Every month user gets to see itemized bills and decide if it’s worth it
- Unused apps remind people they aren’t being used
And those pesky national vMVPDs or OTT providers can’t offer:
- offer single billing
- broad ranging service bundles with discounts
- local support
Subscriber loss will continue unless action is taken. To fight back and regain control:
- Act now. Waiting leads to more subscriber loss and higher costs to recover. It’s more expensive to recover a lost customer or win a new customer than keep an existing one.
- Invest. In your network. In your next gen TV delivery platform. Cloud solutions avoid large upfront investments and can deliver a compelling experience to STBs and consumer devices like Apple TV, Fire TV, Android TV, Roku, phones and tablets.
- Market like a leader. Content is king. So operators must prove to their subscribers every time they tune in that they are the “Best Place For The Best Content”. To do that, use a platform that provides the tools to promote specific content, create personalized watch lists and change the visual presentation to keep the user interaction interesting and viewers engaged.
The Minerva YourTV Now cloud service gives operators the fastest path and full control they need to cost effectively deliver a compelling TV services to popular devices (included STBs). Minerva’s platform gives operators the ability to continuously update the UI to promote interesting content and encourage deeper engagement.
Follow the leader. Minerva’s platform has proven to improve customer engagement, satisfaction and retention.
| Pay TV Industry | Minerva Customer Results (>1M subscribers vs legacy cable system) Best Content, Best Discovery, Best Delivery |
| 20% Pay TV Industry dissatisfied users, 2018 | +10 NPS Improvement |
| -20 average Pay TV NPS score, Q3 2017 | 70% typical non-linear usage/month |
| -3.1% Pay TV industry satisfaction decline, 2017-2018 | 60% typical OTT usage/month |
| +40 NPS for Netflix,Q3 2017 | -15% reduction in churn after adding OTT |
Act now to regain control.
Join us at AfricaCom 2018 November 13-15
Join Minerva at AfricaCom Conference & Exhibition between November 13-15 located at the Cape Town International Convention Centre in Cape Town, South Africa.
Indiana Video Networks Selects Minerva YourTV Now For Advanced Pay TV Services
IVN moves to Minerva’s new cloud TV service to upgrade existing STB experience, and preserve multicast network efficiencies while streamlining operations
San Jose – September 21, 2018 – Minerva Networks, the leading provider of next-generation service management platforms for connected entertainment, announced today that Indiana Video Networks (IVN), a group of independent companies in Indiana, will upgrade their television offering to use the Minerva YourTV Now hosted services to streamline operations, upgrade user experience on STBs, and prepare for rollout of mobile and media players and the expansion of on demand and time shifted services.
“Minerva was the clear choice for us in selecting a next-generation entertainment platform,” said Chris Gross, Network Architect with NineStar Connect. “It’s critical for us to add new services while preserving our investments in our multicast headend and STBs. We will take a phased approach that begins by upgrading our long-standing subscribers STB experience. We will then add mobile, streaming media players, and new Catchup/Restart TV and network DVR services by using Your TV Now’s cloud headend.”
“We are excited to partner with IVN in bringing the next generation TV experience to their subscribers.” said Matt Cuson, VP of Marketing at Minerva Networks. “We understand operators have a number of business and technical constraints they have to work within when upgrading their video offerings. Our cloud solution can replace or work in parallel with an operator’s existing headend. IVN is able to take advantage of this unique capability and immediately upgrade their multicast devices with no disruption to subscribers”
Minerva YourTV Now powers video services including Live TV, VOD/SVOD, network DVR, PPV, and Catch-up and Restart TV. The solution provides personalized user recommendations based in individual viewing history, and enables operators to curate and promote premium content to subscribers. Apps are also available for phones, tablets and consumer devices including Android TV media players, Apple TV, Fire TV and Roku.
About IVN
Indiana Video Network is equally owned and operated by eight independent telephone companies, located throughout the state of Indiana. The shared headend resides in Greenfield, Indiana and content is transported around a connected fiber ring to each member company of IVN. Jim Dauby presides as President of Indiana Video Network.
About Minerva Networks
Minerva is a leading provider of service management solutions for the delivery of advanced pay television services. Over 300 operators worldwide have deployed Minerva’s platforms to offer next-generation entertainment services to their subscribers. For more information, please visit www.minervanetworks.com
Join us at Calix ConneXions 2018 October 28-30
Join Minerva (Booth 106) at the Calix ConneXions Conference between October 28-30 located at the Wynn in Las Vegas, NV.
Join us at SCTE Cable-Tec Expo 2018 October 22-25
Join Minerva (Booth #2131) at the SCTE Cable-Tec Expo between October 22-25 located at the Georgia World Congress Center in Atlanta, GA.
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Join us at WSTA Fall Conference 2018 October 1-2
Join Minerva at the WSTA Fall Conference between October 1-2 located at the La Crosse Center in La Crosse, Wisconsin.