To be the “best place for the best content,” you don’t have to invent everything from scratch. Netflix has had years of practice and mountains of user data to figure out what makes a good user experience. Learn from it. Replicate it. Keep your UI fresh. Move content around. Change poster images. Mix personalized recommendations with promotional or curated content suggestions. [...]

To become the “best place for the best content,” Pay TV operators must exploit the advantages of a broader content portfolio. HBO is great for watching Game Of Thrones but lousy when it comes to NFL or college football. And MLB is great for catching every away game of your favorite team but they never seem to have any good children’s [...]

Market studies from Parks Associates and others show that direct-to-consumer video services are eating into pay TV subscriber totals. No surprise. After all, US consumers have more than 220 OTT video services to choose from. But guess what, those subscribers give up on direct-to-consumer services at even HIGHER rates. HBO, Sling, Direct TV Now and others have extremely high churn [...]