Content Discovery: The Key Differentiator
Minerva2017-05-12T14:53:06-07:00Digitalsmiths said in its latest "Q1 2015 Video Trends Report." 32.4% of current cable, satellite and IPTV subscribers say they're "on the fence" about keeping their service and would need enticement to stay. In addition, consumers are becoming increasingly aware of the expanded OTT options available to them. The threat: The number of dissatisfied viewers is growing as well as [...]